The importance of marketing and building brand awareness is obvious for every business owners whatever their industry is. Whether you run a salon, bakery, coffee shop or provide services such as financial or accounting, you want your customers to know your brand name and a reminder that they can can approach your business when they need or want something from your industry.
There are a lot of ways to market your brand, for instance by using a billboard, tv advertisement, newspaper and etcetera. Out of all these, there is one powerful, budget-friendly and unique marketing tool to gain recognition and keep your business constantly close to your customers is a custom coffee mug that includes your business name and logo, motto, or catchphrase.
To let you see for yourself its effectiveness, here are four reasons why you should develop a custom coffee mug with Kopin Tableware.
Personalisation is an important aspect of winning over your competition in your industry. This is not only applicable to your customer service but also to your marketing and promotional pieces.
Standing out amongst your competitors will be possible with a high quality custom coffee mug created by a tableware company such as Kopin Tableware. The mug will serve as a positive and physical embodiment of the values, visions and missions of your business and give to your customers what they cannot receive from your competitors.
Marketing experts have quoted that in order for promotional branded products to have maximum impact to your business, it needs to useful, long lasting, and appreciated by customers. A high quality custom coffee mug made by Kopin Tableware definitely fits all of this criteria.
Studies have shown that over 66% of people were able to remember a business name or brand of a promotional product they received in the past year while 79% of them said they would be likely to do business with the company again.
A well-made promotional item not only aids in retaining customer, but also help you gain new ones by changing their behaviour. A British study even found that customers would gladly switch brands or use other brands compared with another because of a “free gift with purchase” type of promotion.
All over the world, people are going on a coffee craze especially in the morning before starting their day. This is where the custom coffee mug with your business name, logo and catchphrase starts to show its effectiveness in making customers retain your business name in their mind. Let your business name and identity be visible to your customers every single day with a custom coffee mug!
If you are looking for the perfect tableware company to create your high-quality custom coffee mugs, Kopin Tableware is the way to go! Click here to see the custom coffee mug that we have created for our clients!